By Super 8 “won” this weekend’s box office with a $37m weekend pull ($38m if you include Thursday’s sneak previews). While the number seems fairly modest for a summer blockbuster, you have to keep in mind that there wasn’t too much of a marketing/publicity push until last week’s media blitz of free advanced screenings and early Thursday release. Also, in a summer crowded with superhero films, franchise sequels, and big name actors attached to such films, it’s hard for a movie like Super 8 to attract a general audience.
It just goes to show how well a film can do through word of mouth. Then again, Super 8 is an amazing movie that would have brought in curious minds due to the J.J. Abrams and Steven Spielberg credits.
[via Rentrak]1. Super 8 — $37,000,000
2. X-Men: First Class — $25,000,000
3. The Hangover: Part II — $18,500,000
4. Kung Fu Panda 2 — $16,635,000
5. Pirates of the Caribbean: On Stranger Tides — $10,846,000
6. Bridesmaids — $10,153,950
7. Judy Moody and the Not Bummer Summer — $6,267,000
8. Midnight in Paris — $6,146,165
9. Thor — $2,370,000
10. Fast Five — $1,714,410