By How many times has Blockbuster changed their pricing over the past few years? Like some sort of angsty teenager, it seems like they flail their arms and attempt to re-define their identity every several months. This latest change shows them (finally) lowering their ridiculous prices a bit in a feeble attempt to compete with Redbox and Netfix. Check out the new pricing structure functions after the jump!
How many times has Blockbuster changed their pricing over the past few years? Like some sort of angsty teenager, it seems like they flail their arms and attempt to re-define their identity every several months. This latest change shows them (finally) lowering their ridiculous prices a bit in a feeble attempt to compete with Redbox and Netfix. Check out the new pricing structure functions after the jump!{{page_break}}
Just Arrived (brand new releases) – $4.99 for 3 days
New Releases (at least 6-weeks old) – $2.99
Top Picks (frequently rented movies) – $2.99
Everything else (catalog titles) – $0.99
The fact of the matter is, you can't charge $5 for a video rental and expect to compete with anyone. In the mythical land of Fargo, ND (my home town), there is a cornucopia of locally-owned video rental options, all of which offer a wider selection of DVDs and games for considerably lower prices. Am I saying that everyone who wants $2.50 new releases should move to Fargo? Yes. Let us all live there from now on, a utopia of snow piles and movie rentals. Home and hearth. Small town values. Ronald Reagan.
[via Home Media Magazine, photo credit: C.H. Paquette]