By Take This Lollipop is a short film I can’t embed here because it’s a web-reliant short film with a relatively neat gimmick. I don’t want to give it away, since it’s pretty neat, but you should check it out. Head over to the Take This Lollipop website to check out this short film that is personalized to fit you, specifically. This gives a bit of the gimmick away, but you can’t really experience it if you’re like Flixist editor Alec Kubas-Meyer and don’t have a Facebook.
It’s not really scary, but it’s a clever little thing. Web 2.0. Integrated web content. Synergy. Emergent storytelling. Capturing social energy. Crowd-sourced filmmaking.
…Twitter.