Announced in 2017, the brainchild of two-time New York Times Best Selling author Shea Serrano and TV legend Mike Schur’s Primo now has its landing spot. Initially developed at ABC, the upcoming show is now being developed on the growing IMDb TV. The free streaming service has a slew of new shows in the works, and now Primo is one of them.
Taking inspiration from Serrano’s experiences growing up in Texas, the show revolves around a Mexican American teenager being raised by his single mother and numerous uncles while trying to figure out his future and navigating society.
Serrano, a writer for The Ringer, has written two best-sellers while cultivating a unique presence on Twitter that often involves NBA jokes and giveaways to help others pay their bills. Mike Schur has had a hand in a variety of hit shows over the past two decades, including co-creating Parks and Recreation, Brooklyn Nine-Nine, and The Good Place. He also produced and wrote for The Office where he also appeared as the oft-running Mose Schrute.
Launched two years ago, IMDb TV entered an already crowded streaming market. With the help of Amazon, the service was able to license a variety of movies from the likes of Waner Bros., Sony, and MGM, along with over twenty television series from Disney-ABC. With Schur’s track record and Serrano’s unique humor and storytelling as an influence, Primo is surely a show to keep an eye out for.
