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It's my festival, and I'll cry even if I don't want to in new Midsommar poster

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These are not tears of joy

Everyone has that one picture of themselves as a kid at some family cookout, maybe an air show or fireworks, where they're just bawling their eyes out and no one remembers why. I certainly have a few, and they're a fresh surprise every time flip open some forgotten photo album lost to inches of dust under the TV. I remember one clearly of me--not bald, somehow--with long blond locks just sitting on my grandmother's front porch having a big ol' red-faced cry. Why did anyone bother to stop and take a photograph of this?

Whenever my mom sees it, she laughs like it's some cute knickknack she can't part with and says, "Who could possibly know why you were crying?" with a wave of her hand. It's her reaction that I always find more disturbing than this immortalized moment of childhood grief.

I get the same disturbed tugging of my guts when I look at this poster for Midsommar.

From Ari Aster, the man behind the triumphantly paranoid and horrifying Hereditary, we have this colorful and folksy look at pure dread. I can't wait to see what sort of strangeness we have to look forward to this summer, and I hope we get at least one more poster along the way. Even Mondo would have a hard time topping this portrait of terrified grief with just the right dose of irony tucked inside that tiny text. It's a true work of art as far as film posters go, and I hope the movie proper will live up to its promise.

Midsommar covers a couple on-the-rocks as they experience a Wicker Man-esque 9-day festival that's sure to end in terror. We can watch it during our own outdoor celebration of freedom this Independence Day weekend when it releases on July 2, 2019.

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Kyle Yadlosky
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Also on Flixist: Midsommar   (2)   From our database:

  • It's my festival, and I'll cry even if I don't want to in new Midsommar poster - Kyle Yadlosky
  • The Flixist 2019 Summer Movie Preview - Jesse Lab
  • Ari Aster's Midsommar gets bumped forward into Independence Day weekend - Kyle Yadlosky
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    Filed under... #horror #posters #thriller

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